Resources Related to COVID-19 Vaccine Messaging and Hesitancy

February 04, 2021

News about vaccines receiving Emergency Use Authorization and being distributed across the nation are signs of hope for many. But there is still a long road ahead of addressing vaccine misinformation and overcoming supply chain challenges. The Foundation will continue to update this page with toolkits, media campaigns, and research related to vaccine messaging. 

For more resources about COVID-19 in general, visit Guidance and Resources Related to COVID-19

General Resources for Massachusetts residents

Messaging Resources and Recommendations for Public Health Practitioners

The Foundation hosted a presentation on 2/22 by Shaun Adamec about communications around vaccine hesitancy. The slides are available here; please email Rebecca Donham ( for a recording of the presentation. 

Ad campaigns (shareable on social media and other channels)

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