Resources Related to COVID-19 Vaccine Messaging and Hesitancy

August 18, 2021

News about vaccines receiving Emergency Use Authorization and being distributed across the nation are signs of hope for many. But there is still a long road ahead of addressing vaccine misinformation and overcoming supply chain challenges. The Foundation will continue to update this page with toolkits, media campaigns, and research related to vaccine messaging. 

For more resources about COVID-19 in general, visit Guidance and Resources Related to COVID-19

Advice for Agencies

General Resources for Massachusetts residents

Overcoming barriers
  • Transportation
    • Details about transportation coverage for vaccine appointments for MassHealth and HealthSafetyNet members | FAQ from | MassHealth Transportation Bulletin
    • The MWRTA and SMOC are partnering to offer free rides to vaccination sites (temporary through June 2021) | Find contact info at ("Essential Taxi/Livery Trips")
  • Instructions for accessing the 2-1-1 vaccine scheduling resource line for seniors | Press Release from

"Shareable" campaigns (for social media and other channels)

Messaging Resources and Recommendations for Public Health Practitioners

The Foundation hosted a presentation on 2/22 by Shaun Adamec about communications around vaccine hesitancy. The slides are available here; please email Rebecca Donham ( for a recording of the presentation. 

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